Doing the right thing for a sustainable future – 2020 vision is the new supply chain imperitive

sustainability

Poster courtesy Penn State 

Doing the Right Thing, Doing Things Right: Sustainability and Supply Chains

Effective organization requires a focus on doing the right thing. Supply chains are at the center of global trade. Efficiency has been a key focus to improve profitability across the supply chain. This requires organizations to do things right with a focus on lowering supply chain cost. This is of paramount concern to ensure that operations are as efficient as they can be. However, it is only one side of the coin. There is a corollary to this which is that organizations have to do the right things to manage their supply chain effectively. As I say in my Supply Chain Strategies book “Organizations need policies, procedures, and systems to deliver effectively. These three factors need to be sufficiently flexible to respond to the customer if they are to be effective.”[1] It is incumbent that organizations have 20:20 vision and not myopic vision when it comes to both doing things right and doing the right thing.

Those managing end to end global supply chains have an enormous responsibility to preserve and sustain natural resources for future generations. The scientific evidence informing global warming due to human intervention is convincing.

scm-book-cover“The concept of sustainable development has been debated since publication of the Brundtland Report (1987) and the Rio Declaration (1992) following on from the Earth Summit in the same city in 1989. The Brundtland Report noted that ‘critical global environmental problems were primarily the result of the enormous poverty of the South and the non- sustainable patterns of consumption and production in the North’ thus, making the distinction between the developed and developing world. It called for a strategy that united development and the environment, which is now described by the common term sustainable development (World Commission on Environment and Development, 1987).” Hines (2014:323)

Policy Measures

The Rio Declaration (1992) and the Kyoto Protocol (1998) called for action on production patterns that showed increasing toxic waste emphasising the need for renewable energy sources, recognising a growing shortage of water and calling for more sustainable public transport systems.

The largest emissions of greenhouse gasses (carbon dioxide, methane, nitrous oxide, sulphur hexafluoride) and two gases arising from these, hydrofuorocarbons and perfluorocarbons, come from emissions in the industrialised countries of the USA, EU, Russia, China, Japan and India.

The Stern Report (2007) noted that irreversible damage was being caused to the natural world and the ecosystem. It was estimated that there were 30,000 major dams preventing flooding of fertile land to sustain food production for an ever growing global population; in 1750 there were none of any consequence.  As indicated in my book:

 “Water usage has increased from around 1,000 km 3 per year in 1900 to nearly six times that quantity by 2000; fertilizer consumption has increased from a zero base to 300 million tonnes in the same time- period. There are now over 700 million motor vehicles where there were virtually none at the start of the twentieth century and CO 2 emissions have risen by 22 per cent between 1980 and 2000. Furthermore, since 2000 they have tripled over the average from 1990–99.” Hines (2014).

While governments can do much by setting a policy agenda the practice is part of everyone’s responsibility to do as much as we can by doing the right things. We do so in small ways in our domestic lives by recycling waste materials. However, if we manage organizations and especially large organizations we are able to do much more.

Practice

Interventions at every stage of the supply chain can contribute to a better world, one that is sustainable in the sense it is defined in this paper. Establishing and maintaining governance throughout each of the supply chains managed is the starting point. This ensures that partners in the network have a responsibility to be compliant in order to maintain their place in the organization supply chain. This has a dual function to educate and to raise supply chain standards that will achieve a sustainable future. The critical role of first tier suppliers has been identified as an agent of change to achieve this.[2] This may be limited by the resource availability of the lead organization, their abilities and commitment to the ‘triple bottom line’, the power they have to exert on the lower level suppliers and their alignment of the procurement and purchasing activities with sustainability.   Some have argued that it needs to go further than compliance to commitment. [3]

Sourcing strategies need to balance the twin aim of being efficient by lowering cost to ensure profitability but not at the expense of sacrificing sustainable futures if it requires doing the wrong thing. In our changing world customers and consumers are becoming more aware of the need to manage end to end supply chains effectively to be clean, green and sustainable.

Recent research has identified a supply chain position paradox [4]which effectively means that those organizations further down the supply chain that is those closer to the consumer are more likely to invest in supply chain sustainability. One important reason for this is that these organizations are more visible to consumers and are more likely to receive a backlash from them.

Sourcing and procurement strategies have a central role to play in establishing criteria for sustainability. These strategies are closely linked to ethical trading arrangements. If supplies are to be procured from countries where their governments are less concerned with environmental standards and working conditions it cannot be right for global firms to exploit this situation in pursuit of profit alone.  There is a moral obligation to do the right thing. A point made over 250 years ago by Adam Smith. [5]

  1. Hines, T., Supply Chain Strategies: Demand Driven and Customer Focused2014, New York: Routledge.
  2. Wilhelm, M.M., et al., Sustainability in multi-tier supply chains: Understanding the double agency role of the first tier supplier. Journal of Operations Management, 2016. 41: p. 42-60.
  3. Foerstl, K., et al., Drivers of supplier sustainability: Moving beyond compliance to commitment. Journal of Supply Chain Management, 2015. 51(1): p. 67-92.
  4. Schmidt, C., G., K. Foerstl, and B. Schaltenbrand, The supply chain position paradox: green practices and firm performance. Journal of Supply Chain Management, 2017. 53(1): p. 3-25.
  5. Smith, A., The theory of moral sentiments2007 [1759], New York: Cosimo.

 

That was the year that was!

That was the year that was!

The  year end is always a time for reflection.

During the past year I read my usual mix of popular books, serious books, research articles, review pieces, digital articles that captured my imagination, some poetry, novels, practical guides,magazine articles professional and otherwise. So a pretty full digest of reading activity.  I do not read narrowly as you can see.  Reading is perhaps the most rewarding activity in many respects. Epicurus might have said reading is essential to a better life.

So what made my life better for reading it? Here I pick out just a few that have. I do so in no particular order other than that they occur to me.

Healthcare Expenditure – some facts

Reading Society Now an annual magazine published by the ESRC I learned some important healthcare statistics that affect all our lives. Between 1997 and 2009 spending on healthcare per person more than doubled rising at a rate of 7.5 per cent a year on average according to the Office for National Statistics (ONS). Since then it has flattened out rising less than 1.3 per cent. In 1997 spending was under £1,000 per person by 2007 it reached £2,000 per person. It has stuck near to this level since as a consequence of the financial crisis. If you need a cataract operation now the average waiting time is above 93 days in 2013 it was just 69 days. Waiting times for operations are generally rising. Visits to Accident and Emergency are also more likely to be in excess of the four hour limit. One paradox is that the UK spent 8.1 per cent of GDP on healthcare in 2013 more than all other G7 countries. Might it be more than simply spending? Have the recent healthcare reorganizations made things better or worse? Is healthcare well managed?

In addition to reading about the many complex challenges facing healthcare it is reported in the press and backed up by personal experience that it is difficult to get GP appointments. Treatments have become somewhat of a post code lottery for some illnesses. There are significant differences across a disunited kingdom. So what can be done? Endless re-organization and increasing bureaucracy is probably not the answer. There are well qualified caring people working in healthcare. Privatizing services is probably a retrograde step and would lead to a more divisive society based on wealth. A progressive tax system can certainly fund the service but are we prepared to pay? A civilized society should take pride in the health service offered. Should someone’s misfortune be a shareholder benefit in a market system for health care? Adam Smith is often held up to justify free market choice. However, here I refer to his earlier work of moral philosophy where he states in the opening chapter “How selfish soever man may be supposed, there are evidently some principles in his nature, which interest him in the fortunes of others, and render their happiness necessary to him, though he derives nothing from it except the pleasure of seeing it.” I certainly do not have all the answers but reading this material made me think about the many issues needing attention beyond the inadequate rhetoric of many politicians. There is a time to do the right thing no matter how difficult.

Lost in France

During the year I was reminded of a relatively local story about  a Welsh International Goalkeeper who like many sportsmen at the time in 1914 went off to do their duty in the First World War. Leigh Roose is described as: playboy, scholar, soldier, maverick and a star footballer. This book written by Spencer Vignes is a must read not just for every person interested in football but for anyone interested in human experience. Leigh lived in Holt near Wrexham in North Wales and he was by all accounts quite an extraordinary character. It is not simply the compelling story of someone who changed the lives of most of the people who he came into contact with but it is a story of interest for the way the writer set about the task of researching his life. Dick Jenkins was the 96 year old nephew of Leigh who the author tracked down living in Shrewsbury at the time in 2000 and spent a number of years teasing the story out piecing the evidence together from multiple sources for our enjoyment and what a treat it is. Leigh also changed the part the goalkeeper played in Association Football. Every episode in Leigh’s journey from Wrexham to the Western Front is carefully presented to tell an extraordinary story of one special person renowned for his special skills as a goalkeeper and human being. I don’t want to spoil your enjoyment. I commend you to read it you will not be disappointed.

lost-in-france

Ever wondered what Moll Flanders and the Bank of England have in common?

The idea of ‘projectors’ those who engage in projects was something that stimulated my curiosity. I heard Valerie Hamilton speaking on BBC Radio 4 about the topic and followed up by tracking down her book with Martin Parker “Daniel Defoe and the Bank of England: The Dark Arts of Projectors”. This is an interesting book for many reasons.The book is written by two academics in different disciplines. One coming from an English Literature background (Valerie) and the other from Organization Studies (Martin). The book tells the story of how these two worlds overlap. Intertwined with the development of the Novel as a piece of fictional writing and the world of projectors, one of whom established the Bank of England as a project. Defoe wrote an essay on risky projects in 1697 just three years after the Bank of England was formed in 1694. Projectors were essentially entrepreneurs engaged in risky adventures and one such project was the formation of the Bank of England. It was established with the purpose of promoting the ‘public good and benefit of our people’. it did so by managing interest rates to control inflation along with managing the supply of money. These two policy instruments remain in place today. In his time Defoe was an erstwhile agent, writer and projector himself. His most famous novels are Robinson Crusoe and  Moll Flanders perhaps the first best selling novel and rollicking good read. Defoe also wrote many non fiction works including an essay on how to plan the English economy beating Adam Smith by some fifty years. The book provides and interesting detailed account of the thin line between fiction and what we regard as fact. The Bank of England was as much a work of fiction for a political end as indeed was Moll Flanders or Robinson Crusoe based on the real life of Alexander Selkirk in the latter case. I particularly liked the quote from William Wordsworth that reinforces such false distinction of categories. It is perhaps something that people would do well to heed in the modern age where alternative views of the world are shouted down by the vested interests of those in power.

“In weakness we create distinctions, then
Believe that all our puny boundaries are things
Which we percieve and not which we have made”

William Wordsworth, c.1799, cited by Hamilton and Parker 2016

Ever wondered if most of what you learned about economics is wrong?

Bad Samaritans by Ha Joon Chang was a present which I took a quick look at and began reading. I was unable to stop until I finished the whole book. I had read Chang’s later book “23 Things they Don’t Tell You about Capitalism” which is an excellent book debunking the myths of capitalism and free market economics last year. Bad Samaratins was an earlier work and probably gave Chang the confidence and intellectual frameworks from which to write the latter. Most interesting about this earlier book is the how the author’s biography and experience is woven into the episodes reported in the text. Chang was born and brought up in the Republic of Korea. He grew up near Seoul a few years after a bloody civil war had divided the nation. Two of today’s super powers and their allies were also involved in the Korean War (1950-53). Soviet troops held the peninsula north of the 38th parallel and the US held the south. In 1948 the South declared a Republic and in 1950 the North invaded. Approaching three million people died in the war. What happens after this is largely the subject matter of this book. However, it is not simply about Korea, it is a story of Globalization and failed economic policies that won’t go away. It is revealing in relation to how and why we have a world order as it is today. It explains why poor nations remain poor and why rich nations get richer. Within the narrative we witness how the lives of ordinary people are touched by economic fallacies and the mantras of the political elites. Another thing interesting about this book is in relation to what I know from studying economics and globalization over many years that many a received wisdom have a dubious basis in fact. A point that resonates strongly with the earlier read about the establishment of the Bank of England and Projectors. Defoe figures in this latter book too. This time in the guise of Robinson Crusoe oft used as the basis for many an economic lecture on trade and comparative advantage.

Chang relates his own schooldays to the economic well-being of South Korea. Starting school in 1970 he notes that there were 65 pupils in his class. They had few school books and those they were able to access were often imported, illegal copies. As he progressed through school class sizes went down and literacy rates increased. He remarks that standing in a museum with his friend and mentor George Stiglitz they were looking at pictures of a very poor South Korea after the second world-war, one that he had experienced growing up. A group of young school girls standing behind him could not believe it was Korea and remarked it looked more like Vietnam. In the hi-tech world of modern Seoul with Samsung and other leading corporations in swanky headquarters it is easy to see why.

The duplicitous world of economic policy often purports to be doing good when in fact it is doing the complete opposite is the substance of Chang’s thesis. A thesis that is well-argued with strong evidence to support the claims. Chang, recognizes that policy makers themselves are often misled by the orthodoxy of the dismal discipline as Carlyle called it. Dismal not because there is no substance as some believe but rather dismal because the consequences of economic policy often have bad outcomes.

Britain’s wish to re-balance the tea trade deficit with China ended badly in the Opium Wars. Similarly, the actions of Britain to ensure that trade policies in the colonies did not interfere with the home country’s income stream from foreign trade by denying access to higher value earnings from production beyond raw materials was yet a further example of being the bad Samaritan. The neoliberal goals of growth and increasing globalization driven by institutions such as the IMF and the World Bank established by the wealthier nations to modernise the developing economies have according to Chang simply kicked the ladder to prosperity away from them. Keynesian policies applied to stimulate developed economies in a downturn have been applied only to the wealthy countries elsewhere strict monetary controls imposed made them worse off since the 1950s. Austerity has of course seen the spread of monetary policies to the wealthy too in recent times.

One may conclude that economic policy and indeed economics itself is but one construction of the social world we inhabit. As Keynes suggested “Practical men, who believe they are quite exempt from any intellectual influence, are usually the slaves of some defunct economist” (Keynes,1936:383).

Empire of Cotton – A New History of Global Capitalism

This book by Sven Beckert is yet another stimulating read I discovered which tells the ways in which Cotton has contributed to economic wealth and power. Often at the expense of poverty for many working in the lower value added range producing cotton. Again there is a connection to Chang’s claim that the British Empire was keen to ensure that cotton was simply grown as a commodity in the Empire (India and the American Colony) they certainly did not want these nations to enter the conversion process of turning cotton from raw material into finished goods. These higher value added activities required technical skills and machinery innovation that they wanted to keep tight hold on. The production, distribution and consumption of cotton is a story of so called industrialization but it is also much more. It is a story of political intrigue and double dealing, of enterprise, of skill, and of innovation. Wars have been fought over cotton. It has also delivered great wealth to those who were able to harness and shape the political forces of the industry to their personal advantage and it has caused poverty and misery for others.”Domination and exploitation” alongside “liberation and creativity” is the way the author put it.

Cotton is still an important industry. It consumes vast amount of water in production. As a natural fibre it has often been preferred to ‘man-made fibres’ arguing that it is sustainable as a renewable natural resource. This is overlooking the damaging aspects within the growth and production of cotton textiles including water usage for growth and colouring processes later in the supply chain.

cotton-plant

John Wilkinson – King of the Ironmasters

Frank Dawson’s book gives a wonderful account of the contribution Wilkinson and Iron made to the first industrial revolution. I have read a number of books on the subject over the years and have always been intrigued at the motivation, determination, creativity, innovation and marketing skills of this greatest of all iron masters. From his roots in Cumbria to his trade apprenticeship in Liverpool to the setting up of his iron Works at Bersham, Brymbo, Willey nr Brosely, Bradley and Coalbrookdale. The book is a fascinating history of the man, his family, a nascent iron industry and the places touched by his endeavours.

It tells the story of remarkable achievement and of the relationship between John Wilkinson, Mathew Boulton and James Watt who drove much of the innovation. Bersham was purchased by James Watt to establish his new iron works. It was at Bersham that he developed the cannon that helped Nelson win the Napoleanic Sea battles. The secret being to bore the cannon rather than rivet two parts which is what the French did. Often these cannons blew apart when the rivets did not withstand the blast. This alone could sink a ship. Wilkinson later purchased Brymbo Hall a much larger site. There was a steel works on this site until 1991 when it was demolished and much of the equipment and useful bits were taken by a Chinese Steel Company numbering the pieces and rebuilding the site in China.

In his heyday Wilkinson even minted his own coins as shown in the photograph. These became know as ‘Druids’ and ‘Willy’s’. They were produced for about ten years (1787-1797) to satisfy the demand for small coins not satisfied by the state. They were used to pay workers and could be exchanged in the locations where the works were.

john-wilkinson-coin

John Wilkinson had a family feud with his younger brother William that would eventually destroy the successful business he had built. These arguments incurred heavy legal bills. So acrimonious was the fall out that William tried to destroy John’s relationship with Boulton and Watt by suggesting that the steam engines they had built were being pirated by his brother. However, this claim hurt William and his wife who was the daughter of Boulton and Watt’s agent as it transpired that it was he that had entered into arrangements to copy the engines.

When John Wilkinson died he was transported from near Bristol where he died to Castle Head in Cumbria by Horse and Cart with the iron coffin he had prepared for burial in advance of death. His carriers nearly lost the coffin to the sea near Castle Head when the tide came in rapidly and dislodged the coffin into the water. Luckily the men returned the next day to find the coffin revealed after the outgoing tide and were able to recover it for burial. On the sale of Castle Head after his death the body was reburied at Lindale Church near Cartmel.

Brymbo Hall was eventually sold to pay debts. The steel works at the site continued and the Hall itself survived until the 1980s when it too was demolished after falling into considerable disrepair. There is much more in the book. For anyone wishing to find out more about the work of Wilkinson and the foundations and development of the iron and steel industry this book is a gem.

Understanding use of social media in research

7607705630_38883dd4dd_o
Photo by Greyweed 

 

The principles of doing good research apply whatever the media. Develop clear research objectives to achieve your aim, assemble appropriate research methods and weigh up cost, time and quality in your research design. It is claimed that use of social media has made research easier to do. In many respects this is so. Research can be done faster and cheaper. Nevertheless, you cannot simply use it for everything. Think about why you want to use it and be aware it will not answer every type of research question. The old maxim of having good data is still relevant. Meaning that you want access to appropriate data with the right quality for the question(s) you want to answer. For many the speed and relatively low-cost is a trade-off against the quality of research data. This is often considered a price worth paying. In the age of ‘Big Data’ it is assumed by many that all you need to do is find the right big data set to address your question. However, if you think about this a little you will see why this assumption is flawed. Your research question might demand a different approach. For example, if you want to understand reasons for something happening the way it does a large data set suited to answering a different sort of question such as ‘what’ not ‘why’ may not be appropriate.

Planning is the key to doing good research. The first step is to establish your research aim and specific objectives to be achieved. This should give you some idea about the nature of the data you will need to access. Clues may also be given by others who have completed similar types of study to yours. Research reports indicate what works and what has been less successful, so read them. If you have a good idea before you rush to implement it, establish viability. Why has no one else done this? Is it feasible, sensible or are there potential problems with the approach you are proposing?

Once you have decided what data sources you will use the next step is to consider what you will do with the data once it is collected. What type of analysis will you need to do? Will it be quantitative or qualitative? Are there particular techniques or tools that you can employ? Do you have the necessary skills and training to do the analysis? Will you need help? These are some options to think about carefully before you progress to far.

Social media data tends to be unstructured and you need to think about how your research study can provide structure to make sense of the data. Combining different types of data may provide your research study with better understanding of the research question. For example, you may gain better insights if you combine survey data to establish measures or hypotheses with transaction data or observations and qualitative methods such as interview data  (individual or focus groups) to understand opinions of your participants. The latter regarding opinion is where social media is able to provide plenty of that. The caveat of course is have you accurately identified the target audience that you want to glean data from. If you do not do this carefully the research will be flawed. For example, if you wanted to know the potential to increase your market share for bicycles and you simply target existing owners of bicycles the research would be limited. You should really be asking different groups of people who may be persuaded to buy a bicycle in future such as those using other means of transport or doing other forms of exercise.

I began by stating the principles of research design apply to social media as much as any other data source. I trust this article has given you reasons for my statement. You can read more about how market research is moving forward in this are by accessing the article below.

Further reading:

Fracking mess or sustainable success?

6143811861_d987648700_o

Fracking is a hydraulic process of extracting energy from geological stores underground particularly gas and oil. The arguments for, suggest that it will add to cheaper sources of energy, is relatively efficient and is sited close to where it is consumed in most cases. Short supply chains and a quick fix to the energy shortages are driving interest. The downside is it requires large quantities of water and chemicals that replace the extracted gas. It is claimed that the process has produced earthquakes and concerns over this aspect remain. The technique has been developed since 1947 and it continues to develop whether it will provide enough energy to keep the lights on is debatable. Many people believe that a return to older sources of extraction and energy generation will be necessary to do that. Germany has invested in coal fired power to keep their lights on. So who’s right?

Most energy produced in developed and developing economies alike still relies mainly on coal. Oil is only number two. So what is the problem with Fracking?

Fracking it has been suggested risks tremors and quakes. However, more importantly it is expensive, not ecologically friendly, non-renewable and warms the planet rather than slow it down. The benefit suggested by proponents of Fracking suggests burning gas emits roughly half of the CO2 that coal would. Research suggests this is not so and the benefits illusory. Pumping water into shale to release trapped gas in the earth releases methane into the atmosphere and this is the problem. Burning coal although releasing sulphur dioxide and black carbon actually cools the planet and offsets the warming effect of the gas it generates by 40 per cent. Fracking would increase warming immediately and take about 100 years to be equivalent to coal.

So is fracking the way to go? The science might suggest not. The potential environmental cost is high while the potential benefits as a solution to medium and longer term energy demand suggest it will make a small contribution to the total energy requirements.

Oil supply in troubled waters!

7163119469_73ce1bbe74_z

One of the biggest challenges facing all governments is energy. As energy exploration increasingly moves to difficult geographical terrain and is moved greater distances in larger volumes there are difficult challenges ahead. Do they have the technology? What is the real ‘cost’ of energy? How are supply chains managed? Are they sustainable? Do consumers care? And what are the environmental challenges?

New methods of exploration and extraction are necessary when oil is beneath ice. Increasingly large oil companies have faced these challenges daily in the Arctic. Technology is built on that developed for North Sea oil with drilling platforms on ice. The estimated cost of the BP ‘Deepwater Horizon’ disaster in 2010 in the Gulf of Mexico is $50 billion. When offshore oil wells blow out they can spue 50/60,000 barrels a day and it is all waste that needs cleaning up as governments with responsibility for the territory fight it out with the oil companies for compensation. Conditions in the Arctic are much more hostile than the Gulf of Mexico. When a spill occurs it is usually detected by satellite-mounted synthetic aperture radar (SAR). The technology is robust and works by bouncing radio waves from an orbiting satellite on the sea. In the Arctic SARs are less use because floating ice behaves just like an oil slick and it is unable to discriminate between them. The current technology is ineffective if there is more than 30 per cent ice cover. In this climate infrared or ultraviolet scanners are required because they can discriminate but they have to be carried and detected by ships or planes. Robot submarines known as Automated Underwater Vehicles (AUVs) are also pioneering detection.

As energy becomes more expensive the growing demand from global industry makes hostile environments more attractive propositions. Risk of disrupting supplies increases as distances become greater to transport energy from its original location to where it is consumed. These disruptions increasingly have included oil spills and the damage that causes to environments. Do consumers care about cost and which cost exactly do they care about? Usually the economic cost and seldom the social or environmental costs unless forced to do so through taxes. Taxation is a means to regulate industry but it is not easy. Boundaries and responsibilities are blurred. Enforcement is weak in neo liberal economies committed to free markets. Penalties are often watered down when it comes to oil. The politics of oil and energy is tricky.

Smarter, Faster, Cheaper, Smaller…Moore is less!

 

8528745060_e4be045e42_z (1)Back in 1965 Gordon Moore the founder of Intel said that the number of transistors on circuits had doubled every year since the integrated circuit was invented. Thus, making miniaturization a possibility. The industry mantra since has been to make things smarter, faster, cheaper and smaller. Is all that about to end? Press reports suggest that miniaturization is at a cross roads. Photographic processes have until now been able to lay patterns on circuit boards increasing the number of transistors on a silicon chip. These chips are getting congested with the current method of achieving the necessary patterns to get more on less. There is a new way to do it using Extreme Ultraviolet (EUV). EUV requires more investment ($100 million) with the technology costing twice as much as the current machines used to photographically produce the chips.  This is a gloomy prognosis for continuing miniaturization from the industry.

However, is it all as gloomy as predicted by the industry? In the past few years smart phones have actually increased in size and other devices such as tablets which are larger have the potential to pack more into their 7 and 10.1 inch frames. Perhaps the industry has more time than it forecasts to innovate for the new era of mass manufacturing using EUV. Less is more through innovation and so perhaps Moore’s law prevails in the tablet market?